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	<title>Comments on: Secret Sauce of &#8220;GREAT&#8221;</title>
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	<description>Thoughts from a Brand Identity House</description>
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		<title>By: Alison Ashe</title>
		<link>http://matchstic.com/blog/2009/05/good-work-vs-great-work/comment-page-1/#comment-5678</link>
		<dc:creator>Alison Ashe</dc:creator>
		<pubDate>Wed, 06 May 2009 16:36:14 +0000</pubDate>
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		<description>It&#039;s interesting that we&#039;re afraid of new things, but we keep getting bored and wanting new things, too. I think the reason we&#039;re motivated to seek new things at certain times, or to be receptive to a new thing when we become aware of it, is that it fills a hole in our lives; solves a problem that perhaps we didn&#039;t even know we had, because we couldn&#039;t imagine a better way ourselves. In that way, the new thing IS familiar (maybe I should say it resonates), because it makes an instant connection to part of us and is quickly integrated into our minds and selves.</description>
		<content:encoded><![CDATA[<p>It&#8217;s interesting that we&#8217;re afraid of new things, but we keep getting bored and wanting new things, too. I think the reason we&#8217;re motivated to seek new things at certain times, or to be receptive to a new thing when we become aware of it, is that it fills a hole in our lives; solves a problem that perhaps we didn&#8217;t even know we had, because we couldn&#8217;t imagine a better way ourselves. In that way, the new thing IS familiar (maybe I should say it resonates), because it makes an instant connection to part of us and is quickly integrated into our minds and selves.</p>
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		<title>By: Big Scary Cranium</title>
		<link>http://matchstic.com/blog/2009/05/good-work-vs-great-work/comment-page-1/#comment-5643</link>
		<dc:creator>Big Scary Cranium</dc:creator>
		<pubDate>Mon, 04 May 2009 19:14:07 +0000</pubDate>
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		<description>All great ideas are a little scary, at least at first.</description>
		<content:encoded><![CDATA[<p>All great ideas are a little scary, at least at first.</p>
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