I'm not a die hard fan of Elvis, but I am quickly learning to be.

Back in February we had the privilege to help create a strong and sustainable brand identity for the annual "Elvis Cruise" for our good friends at Sixthman & Graceland. We wanted to help gather the Elvis tribe for an exciting Elvis-only floating event that redefined the Elvis experience. After our strategy session we narrowed the focus down to "The Floating Church of Elvis", with good reason. The "congregation" connects directly with the southern, bible belt, roots, and celebration of his adoring fans, and the "floating" part reveals the core distinction of the event. From memorabilia to friends to former band members, even Elvis' private jeweler onboard, The Elvis cruise is covered from head to toe in everything Elvis, hence this years concept "Blue Suede Cruise".

He was THE innovator of his day. His collaboration of gospel, jazz, country, and rock n' roll was unheard of. His courage to take risk and be different is remarkable. In my limited world of heroes, Elvis is now in the building.

Check out the website: http://www.theelviscruise.com and some of the final executions:

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