Remember almost ten years ago, a show about robots? Specifically, robots built by teams for the purpose of competing in a ring and crushing their opponents? Robot combat is a pretty amazing thing to watch. And it's even more fun to work on.

That's right, one of our new clients is the National Robotics Leage (NRL). I have had the pleasure of working with Deb and Rob for the past few weeks on designing their new identity. We're starting from scratch, testing the boundaries, and getting ready to run over the competition. I mean, it's either join them or be taken over, right?

It's exciting (and new) territory for us; a field filled with supremely dedicated students, teachers and industry professionals.

What's great about the NRL is their focus. They're not just combining fun with education (which many other leagues do as well), but actually building industry awareness, relationships and the bridge between a high-energy extreme sport and a viable future career.

It's still early in the process, but maybe a sneak peak will come in the near future. Since Dustin is the only person I know who speaks fluent binary, I'll just give it away — the title translates to "domo".

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