We frequent a great blog called Brand New where new identities are reviewed and discussed. Recently they posted an entry about the new Packard Bell identity you see here. While the logo itself is quite uninspired you would never have thought that by the way Packard Bell talks about themselves in their press release:

"The Packard Bell brand is where simplicity, trends and technology meets to create fashionably new ways of living and ultra smart forms for working. Across all products and segments, Packard Bell sets the standard for cool, design-driven technology." – Press Release

The rest is pretty hilarious. Perfect example that your brand is not what you say it is, its what they say it is.

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