As I mentioned a few weeks ago, our retreats are without a doubt my favorite time of the Matchstic year.

For the next few days we're going to take Matchstic apart and put it back together for the better of all of our clients, employees and partners.

Today is our day in the office before we head to the mountains and we're extremely excited about an amazing speaker we're bringing in.

Alina Wheeler wrote the book on designing brand identity.  Literally.  She is the author of Designing Brand Identity, which we have used as a text book over the years.  We're privileged to have her in the house today to share her wisdom with us.  Just yesterday she delivered the 3rd edition to Designing Brand Identity, which will come out in July.  Go ahead and pre-order it now and we'll try and share some of her thoughts with you next week once we're back in the saddle.

We're gonna turn off the blog for the rest of the week along with computers, phones, and everything else.  All we'll have in the mountains are whiteboards, paper, pens, and an all-star branding team figuring out how to get better.

See you all next week.

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