Props to HBR for this cartoon in this months edition…

Piano tops don't make good life saving devices. If you are on a boat with a bunch of pianos that goes down, and you find one though, it might convince you otherwise. In business people do this from time to time as well. Someone "innovates" and creates a new way of doing things, that feels right just because it is new, different, and you are making a bunch of waves while doing it! (no pun intended)

In today's market you don't see as much of this as you did in previous years. With most people strapped for cash, few ideas are being un-thoughtfully released. I still think however that this happens. Innovation and "out of the box" thinking is so valued in today's business world that it is easy to see how it can happen. Make sure that your innovation is NOT just a top of a piano. 

Don't sell an idea, just because it works. Don't sell an idea just because you can sell it. Sell it because it is remarkable.

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