http://matchstic.com/blog/2009/01/the-good-the-bad-the-shiny/ Thoughts from a Brand Identity House Tue, 22 May 2012 18:16:21 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://matchstic.com/blog/2009/01/the-good-the-bad-the-shiny/comment-page-1/#comment-17160 Matchstic Blog » Blog Archive » Carrots. And Beets. Thu, 03 Dec 2009 10:02:53 +0000 http://matchstic.com/blog/?p=1327#comment-17160 [...] So it goes with design. We have a great set of tools at our disposal — powerful computers, powerful software, Google. Now, more than ever, restraint is increasingly important. Glossy logos, Photoshop trickery, totally awesome Flash — it’s all useless if there’s nothing behind it. Which is why the latest Transformers movie is about as interesting as the latest super-gradient-gloss “rebrand.” [...] [...] So it goes with design. We have a great set of tools at our disposal — powerful computers, powerful software, Google. Now, more than ever, restraint is increasingly important. Glossy logos, Photoshop trickery, totally awesome Flash — it’s all useless if there’s nothing behind it. Which is why the latest Transformers movie is about as interesting as the latest super-gradient-gloss “rebrand.” [...]

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