We just updated our work with a recent project, branding a new campaign from Prison Fellowship, an organization that serves prisoners, ex-prisoners and their families across the country.

They recently launched a new campaign in efforts to engage a younger generation called, “Forgive, don’t Forget”. The strategy behind the brand was to aggressively communicate the truth and the need that people in prisons are often dehumanized and forgotten. Prisoners need forgiveness just like anyone else and we should fight the tendency to forget them.

Then taking it one step beyond forgiveness, the campaign offers cool t-shirts, and for every t-shirt purchased, PFM donates a dress shirt and tie to aid prisoners re-entering society and looking for employment.

You can read more about it on our website for go directly to the campaign website.

This entry was posted on Friday, January 23rd, 2009 at 9:04 am and is filed under Client. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.