We developed this brand name and identity for the kids ministry at NewSpring Church. We wanted the name to be directly connected to the parent brand but also speak to the playfulness of kids “bouncing off the walls”. KidSpring is a fun and exciting world of new adventures and experiences, with eight different age appropriate environments, and we wanted something flexible with endless opportunities.

Included in our development of the KidSpring brand was “Bruce Springsteen”, the new KidSpring Mascot. You can see him below giving you a nice warm greeting. I’m pretty fond of Bruce.

This entry was posted on Tuesday, January 27th, 2009 at 7:00 am and is filed under Branding, Client, Design, brand. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.