All political affiliations aside, I think Obama's campaign was ground breaking in more ways than the amount of money he was able to raise. The brand that was created for him and the visuals used were brand new to the world of politics and lent itself to many applications that voters themselves could cling to.

I'm posting this almost as a public service announcement for all those outside the world of branding, to show the effort and thought that goes into creating a successful brand.

As a side note, one of the final identity solutions in the video was great, but as Alvin and I were talking about it, we came to the conclusion that it was too far of a stretch from the political design society knows, for it to be taken seriously. Hopefully this campaign has opened doors for more aesthetically pleasing politics in years to come.

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