Puma’s Traveling Sea Show

I think we all love it when a brand comes up with a interesting new way of marketing their product. This year the trend seems to have been placing advertisements in video games. Burger King has had a fair share of odd promotions that never fail to please.
I'm interested in Puma City, an 11,000 sq/ft store and event space. It's constructed out of 24 old shipping containers which are hauled on a standard cargo ship and form the first fully shippable store, which presents an interesting idea concerning our growing global market.









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"do you know where they have set it up so far?"
- Craig Johnson