A while ago I stumbled across shirt.woot.com it is a sister site to woot.com and it has become a new obsession of mine. The concept is simple shirt.woot.com offers a new shirt everyday for $10. By making the shirt available for only one day it puts a sense of urgency in the mind of the consumer to make the purchase. In short it gives you a reason to buy. Along with giving the consumer a reason to buy the shirt it also creates a reason to revisit the site everyday.

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