Some brands just aren't exciting. Seems like a pretty simple and accurate statement, but why is this so? At first glance it does seem like that's just how things are, everything in the world can't be exciting or innovative. There is the argument that everything has been done before and that everything now is just a recycled idea of something else. Today I ran across a prime example of how anything, no matter how many times it's been done or how old it is can be exciting. A quick search on Amazon revealed 134,803 Results for Alphabet books, but ABC3D really grabbed my attention. Check it out below:

ABC3D is a perfect example of how even the most common thing can be exciting and innovative, and that is what made it standout from all the other alphabet books I looked at. So the question remains if something as common as an alphabet book and something as old as the alphabet can still be exciting and innovative, is there any reason your brand can't be?

Back to Blog