As I look back at the last few years at Matchstic, one of the things that stands out to me is how our process has improved. As it stands today, our approach to developing a solid Brand Identity is different from a lot of what I see in our industry.

I've tried to think about how to explain the uniqueness of our process, and the following analogy hit me recently:




SHOTGUN

• Is shot quickly without a whole lot of thinking.

• Shoots a wide spread of pellets at a target, hoping one of them will work.

• Not real hard to learn.

• Many people can use one with some success.

SNIPER

• Most of the time is spent checking all of the surrounding elements and setting up the shot.

• Takes one shot, but nails the bulls-eye

• Requires years of training and practice

• Few become snipers.

The Matchstic approach to developing a Brand Identity is that of a sniper, not a shotgun.

• You won't see a ton of "comps".

• You'll have to wait a while before seeing any visuals.

• It's taken us years to develop the skills and process.

If you're looking for a shotgun approach, Matchstic is not the right fit for you.

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