Low Hanging Fruit
Our best ideas typically aren't our first ideas. Just as the best fruit typically isnt at the bottom of the tree. Great ideas require a little more time, thought and investment. They dont always happen from 8-5 either. Investigation and research provide a pallet of colors to work from. After we have internalized the problem and understood what needs to be said the best idea appears. Usually when we're not even looking. Don't settle for low hanging fruit.
3 Comments
"Wow...what a cool take on that old saying. I do marketing for an Atlanta-based restaurant and the Marketing Department at our corporate office is always throwing that term around like the low hanging fruit should be where we stop. But if you're focusing your business on what you do best, then the "low hanging fruit" would really be the customers you already have. Thanks for a little bit of inspiration to think beyond the basics.
I'm an old high school friend of Craig's and I've really enjoyed checking out your site. I think what you guys are doing is pretty cool. Keep up the good work."
- Cindy Wahl
"Hey Cindy! Small world too, John's wife is a Providence grad as well from a few years behind us. You still working for Chick-fil-a?"
- Craig Johnson
"Low hanging fruit is often the easiest way to go - nice to see a group striving for better than average. You are the philospher I heard talking about Mary and the seven apples. . . I never did get to the bottom of what you were discussing when I so rudely interupted you guys on the cruise. . ."
- Andrea Colby