The Law of Mortality is the next to last law in The 22 Immutable Laws of Branding.

The life of a brand is extremely similar to those that you and I lead, spare family cookouts and rollerblading with friends. A new generation of brands shows up on the scene, and the old generation withers and dies. There’s no need to fight that for brands and people, there’s a time to live and a time to die.

You would think that Kodak, standing for all that is film, would bow out gracefully from the analog to digital fight, saving funds to create a new brand that has a legitimate chance of competing in the digital market. Contrary to common sense, Kodak has launch a brand of digital cameras, even with brands we associate with digital cameras already dominating the market. They also created Kodak Advantix, a more expensive type of conventional film.

When miniature electronics became feasible, it wasn’t RCA or Zenith at the head of the pack, but Sony a new brand on the scene.

It’s only natural let your brand die, remembered for what it stood for in the beginning. Take that opportunity to jump in with the next generation with a new brand.

This entry was posted on Thursday, September 18th, 2008 at 3:56 pm and is filed under Random. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.