We recently completed a new brand identity for The Barnabas Way Foundation they are a Christian foundation in Raleigh, N.C., that encourages ministries and givers by multiplying gifts and promoting ministry excellence. They're basic action is to take every dollar donated and turn it in to 4. Every dollar ($1) given to Barnabas Way is directly matched by their board of directors ($1). These $2 dollars are then made available to ministries applying for a foundation grant. Upon approval of the grant proposal, the organization is charged to raise the matching amount ($2) in the form of new monies. Thus 1+1+2=4. We created a new identity system including logo, collateral, website and other promotional materials. We communicated the idea of 1 becoming 4 through the identity mark and extended that into the other materials. If you are also interested in finding out how 2 becomes 1 check out this link.

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