Last week we adventured to Maggie Valley, North Carolina (Home of Ghost Town in the Sky) for two days and three nights for our biannual retreat. This is a time for us to unload and unpack all that's going on at Matchstic, and leverage it to serve our clients better. We are built on a small ship philosophy and very much want to keep the "constantly changing for the better mentality", and our retreats are the catalyst for those conversations.

This one served to be no different, and great sessions sparked new ideas and changes to be. The session I got to lead was about our big picture internal vision, and it's simple; Be the best brand identity house in Atlanta. We don't want to own the world or even the Southeast, but we do want Atlanta. It's our home, it's where we want to raise our families, and it's where we can make the biggest impact. We spent a few hours discussing what it means to be the best, who is the current best, and what is the plan to get us there.

I like to envision Matchstic as a small, nimble, fighting force sitting on our horses looking into the vast distance and seeing the city skyline. We know the big bad branding companies are bigger, stronger, and learking in the shadows, but we charge in anyway because we know we can go toe to toe with any one of them given the right environment. We have a strong battle plan, tremendously talented people, and most importantly the  collective team motivation to be the best. I guess it's my competitive spirit that compels me to lead the charge and envision this modern day battle scene, but it's also that drive that fuels my fire for each of our clients. I want them to charge in beside us, stride for stride, galloping towards the daylight, and taking over Atlanta together.

That's our vision, Be the best brand identity house in Atlanta. If you have any ideas on how we can one step closer to becoming the best, we'd love to hear from you. Email us at takeitover@matchstic.com

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