The Bite Back campaign has been one of my favorite identities to develop. Its a great campaign with a remarkable mission; to help eradicate Malaria in Africa. We featured the Case Study before, but we haven't discussed the most recent component, the bracelets we designed.

As Compassion International teamed up with Youth Specialties to produce school rallies with students, they wanted something to fuel a movement with students. Something trendy, like the Live Strong or WWJD bracelets, as a leave behind after their purchase of a life saving mosquito net. We knew the bracelet market was saturated, but we wanted to give students something tangible and unique to the cause that would remind them of their $10 donation.

Above is what we developed. Its a bracelet made from the actual Mosquito net material that fastened with two African style beads. I'm really excited about the end result and haven't taken mine off since last Monday. It's a conversation starter. People ask me everyday what it is, and what it means. The Bite Back campaign is staying true to themselves and bringing what makes them standout to the forefront, and in doing so is saving lives one net at a time.

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