Today is a big day for Matchstic, its officially New Website Launch Day!

I'm really excited about all the changes (including a new skin for the blog), so I thought I take a second to highlight only a few of my favorites.

My first highlight would be our strategy shift from "branding + design" to "a brand identity house". This is a huge change for us, but we feel its right on line with our passion, our expertise, and where we can be best in the world. When we look back at our past work and our future hopes and dreams, identity development and rebranding clients always top the charts. They are what we win awards for. They are what separate us from every other "me-too" in our industry. They are our most effective and valuable campaigns. This is a step towards focus.

My second highlight is right on line with our new focus, our work. You will notice our case studies are organized by clients and not by genre. That's because we value these ongoing relationships, not linear start-stop projects. They are much more than just one-off projects or genres, they are our friends, our business partners, and our hard work. I encourage you to view our work for each client as an ongoing, breathing, and living system, and not as a simple project. They are very much alive and thriving. We've also detailed out our thinking and strategy and the end result behind each case study. Be sure to read the description content below the slides, and heck if you get board with all the strategy jargon just click through the pretty pictures.

My third highlight would be the "recent activity" feed on our homepage. Whether its a new blog, a new case study, or a new person that joins our team, here you'll quickly see what we've been up to. If something snags your eye just click on it and it will directly link to your destination of interest. I suggest watching my latest profile update, which includes this video of me dancing in a wheaties box.

This has been months in the making with alot of hands involved, and I'd like to personally thank Brittany Thoms at See Spark! Go and Dan Lawson and Jeremy Morris at Bottlecap Development for all their hard work.

I'd love to know what you think about the new site and our new strategy shift, comment below or email us at info@matchstic.com

Cheers!

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