In today’s market it’s more about having a conversation with your customers and not just selling them something. EA has figured that out and that is exactly what they have done. A few weeks ago a video was posted on YouTube of a “glitch” someone found in the new Tiger Woods video game. Check it out below…

Instead of EA freaking out and getting the video pulled from YouTube, etc… They crafted a brilliant response video, that addressed the issue in a comical light…

Well done EA.

This entry was posted on Wednesday, August 27th, 2008 at 3:41 pm and is filed under Publicity. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.