I ran across Coinstar's new ad campaign today. It's called "Change For Our Earth". Essentially Coinstar is trying to cash in on the "Green Revolution" and positioning themselves as "environmentally friendly". Their pitch, recycle your coin!?!?

This is straight from their website, "Think of it as a new form of recycling—when you reuse your change instead of letting it sit idle in your coin jar, fewer coins are produced. And that translates into environmental savings by reducing the need for limited natural resources used to create new coin."

The only problem with this is that they don't provide any source for these claims. It seems like the only green thing you are doing is putting more money into Coinstar's pockets from their 8.9% counting fee.

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