That guy over to the left wants you to eat some chicken. I know what you are thinking I don’t know who that guy is and I definitely don’t want to do anything he tells me. That was my thoughts exactly when I first saw him on a commercial for Zaxby’s talking about how much he loves their chicken and other food. As the commercial progressed he kept talking about how great Zaxby’s food is and how everyone should love it. Sounds straightforward enough just another “regular” guy talking about his favorite restaurant and making a recommendation to you the viewer to go and eat at Zaxby’s, until the end when he say’s “I’m Lorenzo Lamas and I’m an actor.” Sounds ridiculous I know. Why would Zaxby’s pay a “famous” person to be a spokesperson when the whole time I thought it was just some regular guy talking about chicken? I don’t know the answer to the question, but Zaxby’s is taking the idea of c-list celebrities and past their prime actors and using them as spokespeople. Their “star” studded list includes, Cody Linley, Laurie Hickson-Smith, Alyson Stoner, Richard Thomas, and Reginald Veljohnson. Only time will tell if these commercials are working and if Renegade or Carl Winslow really makes you want to eat some chicken, but either way I wouldn’t want my brand associated with such marginal celebrities and past their prime actors.

This entry was posted on Wednesday, July 23rd, 2008 at 8:16 am and is filed under Random. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.