I saw a commercial for SC Johnson. The commercial was a story about how one of their factories is powered by a landfill close by. Basically the methane gas emitted by the landfill is recycled to power the machinery that makes a variety of household cleaners like Windex. At the end of the commercial, the CEO told me that every time I buy Windex I can feel good about myself. Thats what being “green” is all about I suppose. Nowadays we want our brands to have a conscience, just like us.

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