it is easy to take people's or company's statements for granted. not really trust that what they are saying is important, or just disregarding it as the same thing that everyone else does.

i recently switched from Kellogg's Raisin Bran to the Kroger Raisin Bran. as long as i can remember "two scoops of raisin" being apart of my morning. and it got me thinking, "well doesn't everybody else use two scoops", and "yeah, but how big are these scoops", and even just "good for you Kelloggs." but it turns out that two scoops is a lot of raisins. after 4 bowls of cereal of the kroger generic stuff… i have had only one raisin. just one.

this stuff needs to be called "just bran."

two thoughts:

- maybe the two scoops slogan should be made stronger to say something like, "way more raisins than anybody else"

- or maybe a huge well known brand with one of the most generic names will continue to loose people to the cheaper generic brand of the same name.

(but keep in mind that the next time i buy Raisin Bran… it will be Kellogg's Brand.)

yetty

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