Earlier this week Mozilla released their newest version of the Firefox web browser. When they announced plans to release the browser they also announce their plan to set a new world record. They wanted to set the record for the most software downloaded in 24 hours with Firefox 3. They made an event of “Download Day” getting people to pledge to download the new browser on the day it was released. After it was all said and done they set a new world record with a total of 8,636,491 downloads in a 24 hour period. I participated in “Download Day” and am now part of a world record. Instead of just downloading and updated version of my web browser I was excited about the release of the new one because it was more than just an update it was an event. This proves that if you can make your product an experience for someone they will care about it more than if its just another product. Congratulations Firefox on the record unfortunately its still not as impressive as the world record for heaviest set of twins or the most spoons balanced on your face.

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