Lessons in Cheesecake
Posted by Blake Howard on June 19, 2008 Share
This past week I was on vacation with my family in Destin, Fl. Like most real-estate markets, Destin is in a sad state of affairs. Almost every beach front house has a for-sale sign or foreclosure sign drilled in the yard, plus vacation rentals are extremely low this year (mainly due to the media dubbed "Staycation" movement where families simply stay at home for vacation).
Like most families we just googled the area, looked at some pictures, and booked a house. Commodity. On the second night of our vacation however, we were all cozied by the TV watching AFV and a knock rose from the front door. It was our landlords for the week with a freshly made homemade cheesecake with a handwritten note. They popped in, dropped off the lovely delight, asked if we needed anything, and then politely let us get back to some slap stick entertainment of kids hitting their parents in the groin with whiffle ball bats (which never gets old).
It was such a simple gesture, but spoke tons of value! My family later gathered around the cheesecake and read the letter. "What a nice gesture" my sister exclaimed, and "I've stayed at alot of vacation rentals before and this is the nicest thing anyone has ever done!".
It's sink or swim in tense markets and beachreunion.com is sailing high above the competition.









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