I play co-ed softball. Its alot of fun. Its like the tuxedo t-shirt of sports; It says you’re formal, but you still like to party. A new season brought about some new faces on our team and along with that the normal small talk. Someone asked me what I do, and I instinctively quipped “I’m a graphic designer”. After the inquiring conversation came to a halt I thought to myself, I am so much more than that. The title “Graphic Designer” has lost all of its value. Ever since the mass production of photoshop elements (and quite before that honestly) our profession is measured up with the likes of Cousin Sam who does graphixs, and Aunt Betty who does the Church bulletin every week. The term graphic designer is simply a commodity.

So, here are some other options I could have used in my response:

I am a heartfelt communicator
I am an artist
I am a business asset
I am an aesthetic evangelical
I am a sales force
I am a strategic thinker
I am a trend setter
I am a team member
I am a brand strategist
I am a cultivator
I am a storyteller
I am a color theorist
I am an investigator
I am a performer
I am a juxtaposition junkie
I am a dedicated typographer
I am a benevolent listener
I am optimistic
I am a culture maker
I am a problem solver
I am a research analyst
I am high in ROI

I am not cheap

I am out of ideas

I am more than a graphic designer

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