The third part to this series is called SILICONE. This is the trend that says innovation is fun. New and innovative design that makes life easier in turn makes life more enjoyable or fun.

The first thing I thought of was Swiffer. I remember their duster commercial called "Famous Cleaners". In this they had famous TV cleaners like Alice from the Brady Bunch or Jeffery from Fresh Prince all vacationing because they dont have to dust (clean) as long as they used to thanks to the Swiffer duster. The product is simply a duster like there always has been but with new technology and design. The "feathers" are electromagnetic (attracting dust) and you just throw away the feathers when your done. Not as hard to dust…no clean up…dusting becomes fun.

Back to Blog