HOW Conference – Day 1 We went to a few different sessions today on a variety of topics. Best one for me was listening to Joe Duffy of Duffy & Partners. The session was based around the idea of design needing to enrich peoples lives. A couple of points he made were how people now

HOW Conference – Day 1
We went to a few different sessions today on a variety of topics. Best one for me was listening to Joe Duffy of Duffy & Partners. The session was based around the idea of design needing to enrich peoples lives. A couple of points he made were how people now look to companies to provide an authentic experience not just some product or commodity. People buy products from companies that align with their own values, seem transparent and true and are worth talking about. He mentioned that design makes the world make sense. Therefore a designer must examine the overall experience and how it aligns with the needs, hopes and dreams of the customer. We are not just storytellers but creators of a better life experience.