Congratulations to the Atlanta Dream and their SOLD OUT season opener! Matchstic was honored to help spread the word about Atlanta’s first WNBA team.

The goal was to recruit the already existing Atlanta WNBA fan base. The strategy was to focus on families with kids who play basketball. Kids whose “dream” might be to play professionally when they grow up. The design pairs players with kids as a duo, like Shaq and Kobe. This to go with the competitive headline “Game On” which suites the start of the season and team. There have been advertisements all over town. Here are some pieces from the campaign:

This entry was posted on Friday, May 23rd, 2008 at 7:29 am and is filed under Random. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.