One of my favorite projects lately has been the Bite Back Campaign for Compassion International to help fight Malaria. I felt personally connected to it for several reasons.

First, it's a simple campaign. Every year hundreds of thousands of people in Africa die from Malaria. You are 90% less likely to get Malaria if you sleep under a mosquito net. Mosquitoes nets are cheap, they are effective, and they are simple; Simple problem, simple solution.

Second, it's a movement. Our friends at Compassion International wanted the Generation We'ers to be empowered to do something tangible. Kids want to stop talking about issues and do something, they want to be empowered to cause change. Partnered with Youth Solutions, The Bite Back Campaign will travel the country and let High school kids purchase a $10 net on the spot. Each of those nets will go directly to someone in Africa, and in a sense save their life. That's tangible.

Third, I got the privilege to work on the Identity. Here's some of our thinking:

The Identity

All great movements have a symbol or an icon (Woodstock & the peace symbol, Superman & the S, McDonald's & the Golden Arches, Television and NBC Peacock, Napster and the little headphones guy, etc.), and that's what we were intentional about creating. This movement needed to be powerful and clever. So, those were our goals; powerful, iconic, and bold, yet fresh and clever all at the same time.

We decided to combine to the quintessential icon for "power" and "movement", the fist, and the negative space of the hand to form a dead mosquito. One icon that communicates two things. We wanted powerful, energetic, and serious colors, but also contrasted this powerful & serious side with the hand drawn/ cut-out typography to keep it fresh and young. Our audience is high school students, but not Hitler's third richt, so we tried to keep it fun.

Once we finalized the brand identity we got to explore additional touch points based off the same concepts laid out above.

Banners, Stickers, and Apparel

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