I checked my Apple stock yesterday and was reading a related article about how Apple has doubled its estimated iMac sales this past quarter. It mentioned the TV ads where the Mac and PC guy point out the problems in Vista and how then people visit the closest Apple store to try one out. The article attributes part of their increasing sales to this in-store experience. Read below:

"Gottheil said the stores and services offered within have helped quite a bit. Apple offers one-on-one personal training to customers of Macintoshes. For anyone with any hesitancy about using a computer, that is such a security blanket, he said. Going one to one is a far better experience for the user than a class or book and they make enormous strides with that."  InternetNews.com

Turns out people need people. Especially when it comes to ever changing, frustrating computer technology. People want to talk to someone who has simple answers and can help. Apple communicates this message not only in their stores but in their simple product and in their advertisements. In the commercial you dont have images of the product, rather a person representing the product. If Mac and PC were people, this is how they would look and act. Couple that with similar people in the store and you've got not just a product but a lifestyle.

Put a real face with a name or brand, exceed expectations, and offer a solid product with an inspiring experience.

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