According to a recent press release Dell is starting to offer a "premium" customer support option, for a premium price of course.

From Dell's press release – "Dell's new premium support service is to provide a dedicated team of technical professionals which customers can contact directly for support of any Dell-branded product. This new fee-based offering is designed specifically for those customers who want to engage with the same dedicated team each time they have an issue with any of their in-warranty Dell-branded products.

The premium service offer provides household support by an advanced support team in North America for one year. The technicians are empowered to address a comprehensive range of issues across the breadth of Dell's product line."

I think its great that Dell is trying to improve their customer service, but I think it's a complete sham to have to pay for it. What does this say about their standard customer support? Am I supposed to believe that it is pretty much worthless now? It seems that Dell was trying to strengthen their brand with better customer support, but the way they have gone about offering it weakens their standard customer support in the consumers mind.

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