Saw a commercial for Audi last night. Watch below, in it we are in the middle of a neighborhood street panning over to an open parking spot between two cars and you hear an engine getting louder. Then a car screeches and does a 180 sliding into the spot and the message: “The luxury car for those can park themselves.” I loved it! Audi is up there with the other luxury automakers like Mercedes or BMW but they want to be seen as the younger, adrenaline driven option. What a great way of communicating it visually and the message is perfect.

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