http://matchstic.com/blog/2008/03/branding-creeping-into-stragegy/ Thoughts from a Brand Identity House Wed, 08 Feb 2012 10:01:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://matchstic.com/blog/2008/03/branding-creeping-into-stragegy/comment-page-1/#comment-191 Van Martin Wed, 02 Apr 2008 19:09:01 +0000 http://matchstic.com/blog/?p=354#comment-191 I agree with Bruce. Your brand should lead the way as far as your marketing strategies. It is that experience on a constant basis, across all contact points, that will either cause someone to purchase your goods or services...or not. I agree with Bruce. Your brand should lead the way as far as your marketing strategies. It is that experience on a constant basis, across all contact points, that will either cause someone to purchase your goods or services…or not.

]]> http://matchstic.com/blog/2008/03/branding-creeping-into-stragegy/comment-page-1/#comment-188 craig Wed, 02 Apr 2008 00:41:03 +0000 http://matchstic.com/blog/?p=354#comment-188 Yes! Thank You Bruce! Yes! Thank You Bruce!

]]> http://matchstic.com/blog/2008/03/branding-creeping-into-stragegy/comment-page-1/#comment-182 Bruce DeBoer Mon, 31 Mar 2008 22:04:00 +0000 http://matchstic.com/blog/?p=354#comment-182 Branding is the sum total of your customer’s experience across all contact points with your product or service. What's more strategic than that? Branding is the sum total of your customer’s experience across all contact points with your product or service. What’s more strategic than that?

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