This is like the happy little treat at the end of an Unsolved Mysteries Episode… UPDATE!

We recently selected The Atlanta Eastside Project as our Pro-Bono partner. Over the next year we will donate our branding and design services to help them launch a new church plant in our neighborhood.

First we started with a naming campaign, and landed on "City Church – Eastside", which allows alot of flexibility for future churches in other neighborhoods and focus on the core message of the new the plant, the city.

Next, we created a brand identity for the name. The goal of the plant is to bring relevant and engaging neighborhood community back into the church, so we needed to capture that in the mark. We decided to combine a modified greek cross, with the small shapes of homes at the cross section.Color was the next important feat to tackle. It couldn't be boring and subtle like most Churches. This is a unique Church with a unique mission, so the colors need to be unique. Green is a healthy, living, vibrant color that contrasted with the neutral grey gave us the energy and life we were looking for.

We are super excited about the results and to be partnered with such an awesome client.Check it out some of the final pieces…

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