Found it interesting that one of the best know brands in the world, Jeep, didn't have a real logo until about 2003. Until then it was simply the word "Jeep" with no frills or in-depth meaning. So much emphasis is placed on logo representation and that without the right one you cant build a brand. Doesn't seem to be the case here. In the automotive industry, logo design is not as important as the design of the car, the product. The design of the car must be the identity and be different than the competition. That is why Jeep was successful all those years without a real "logo", it was obviously different. The identity now is simply a graphic representation of their distinct design.

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