Building Brands Isn’t Cheap, Neither Are Supercars

Posted by Nick Hollomon on December 19, 2007 Share

Porsche 959 The Porsche 959 was the world's first "Supercar". Porsche AG manufactured the 959 from 1986-1989. During its production run, it was hailed as being the most technologically advanced road-going sports car ever built. The car's sticker price was $250,000 which sounds like a lot of money Porsche was making off of the car, until you hear that each 959 Porsche built cost them $500,000. Why would they build a car that for everyone of the 268 cars they produced they lost $250,000? Which if you add it up thats a total loss of $67 Million. Simple, Porsche knew that if they were the first to build a "Supercar" that the Porsche brand would ultimately be strengthened and the sales of their other models would more than make up the $67 Million loss on the production of the 959.


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