Building Brands Isn’t Cheap, Neither Are Supercars
The Porsche 959 was the world's first "Supercar". Porsche AG manufactured the 959 from 1986-1989. During its production run, it was hailed as being the most technologically advanced road-going sports car ever built. The car's sticker price was $250,000 which sounds like a lot of money Porsche was making off of the car, until you hear that each 959 Porsche built cost them $500,000. Why would they build a car that for everyone of the 268 cars they produced they lost $250,000? Which if you add it up thats a total loss of $67 Million. Simple, Porsche knew that if they were the first to build a "Supercar" that the Porsche brand would ultimately be strengthened and the sales of their other models would more than make up the $67 Million loss on the production of the 959.
Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
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