Im watching the Republican CNN/YouTube Debates. Its interesting to see how each candidate tries to differentiate themselves from each other. Its also interesting to see myself try and determine which candidate is really telling me the truth, the most authentic. This is essentially branding.

Uniquely, in a presidential debate you have all the options available to you. Every brand for president is on stage vying for you vote. Just like boxes of cereal on the grocery shelves. Which one do you choose? If you'd never had cereal before which would you buy? On what would you base your decision?

In the end, Im still not sure.

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