I love Threadless.com They have figured out how to build a wildly successful company and base it around a community. If you don’t know Threadless, it is an ongoing online t-shirt design competition. Users create and submit designs, then vote on which ones they like, and then Threadless prints and sells the shirts. Along with exposure, notoriety, etc… for the designers they get some pretty rad prizes and cash. The reason it works is because Threadless isn’t just selling shirts like the millions of other online t-shirt companies. They are actively engaging and participating with their audience.

Your customers will always be more satisfied and subsequently buy more from you if they feel that they are part of something and getting more than just a product for their hard earned money. At Threadless you are not only getting a shirt, but you are getting an experience and a community for your money. If you haven’t already get on over to Threadless.com, vote for your favorite designs and buy some new shirts. I would recommend my personal favorite, X-Ray Goggles Work.

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