Branding vs. Marketing
I'm often asked about the difference between marketing and branding.
This morning I did a google image search on "branding" and this popped up (no, the original didn't have the fun addition – thanks bowles). It is a great visual for what branding truly is.
Branding is about learning to standout. It is not a program, it is a position. It's not a doing, it's a being. Do your customers see you this clearly?
2 Comments
"A mentor of mine once said, "your brand is what your customers say about your company when you're not around.""
- Todd Miechiels
"Well said. He's exactly right. It is your reputation. Who you are, not what you do."
- Craig Johnson