Last week my power supply broke for my MacBook. Which sucked. My battery was about to die and I still had some work I needed to finish that night. So I got myself off of the couch and headed down to the Apple Store to buy a new power supply. I got to the store, found what I was looking, got a little bit more upset after seeing how much money I was going to have to drop on it, then I got in line to check out. While waiting in line an Apple employee came up to me and asked if I was paying with a credit card. I said yes and he checked me out on a pocket computer and I was off. It was amazing as I was walking back to my car I was no longer thinking about how much it sucked that my power supply broke, that I had to drive down to the Apple Store, and that I had to pay my hard earned money on a new one. I was only thinking about how awesome Apple was because an employee went above what was required of him and saved me at the most 5 minutes waiting in line. Once again it just proves that your brand is more than just your logo, your products, etc… It is all the small things as well.

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