One of my favorite books is Zag. If you haven't read it- you should. Swing by the office and we'll give you a copy. It might change your whole perspective on marketing, design, and branding. I recently came across a small sighting of the book in an article interviewing NBC's Vice President of Programming about the return of the heralded 80′s TV Show, American Gladiator. In it he said, "We've been circling around this property for a long time now. It's truly what's not in the TV landscape right now. While everyone's zigging, I'm attracted to doing a zag."

If you were a bright eyed bushy tailed little gen x'er boy like me growing up, then you too will be as excited as i am about the return of the show. I recently caught wind of the rumor, and with some swift google action confirmed the amazement. Not only was the reemergence of the greatest show in sports competition to ever be hosted by Larry Zonka true, but I also caught wind of an open casting call for contestants. A boy hood dream to battle Nitro in the assault was instantly constructed in my mind.

Unfortunately, I missed this season tryouts by about two weeks, but the good news is that traces of Zagging are all over. Wether in marketing the return of a 80′s classic or starting a small business, zag has truly sparked a new train of thinking for all businesses alike.

Read the full article from movie web.com

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