Brand Epitaph

by Craig Johnson    July 30, 2014

If your brand went away, what would the world lose?

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Stranded with Wisdom (& Know-How)

by Blake Howard    July 29, 2014

If I was stranded on a desert island and could choose only one brand to accompany me it would be: my Wisdom & Know-How book series by Black Dog & Leventhal Publishers.

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Brand Loyalty Defies Logic

by Mackenzie Brookshire    July 28, 2014

If you were stranded on a far away island but had the magical ability to make one brand appear, what would it be?

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Get Small, Get Fast

by Jonathan Lawrence    July 25, 2014

Young tech brands look to letterforms for distinctiveness and memorability.

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Design for the Good of Others

by Brian Nelson    July 24, 2014

Design can have such a positive impact on the way people live and on their relationships and moods.

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Experience matches the Message

by Craig Johnson    July 23, 2014

Any company can make a claim, but it is the company that backs it up that wins.

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Questioning the Virtues of Testing

by Blake Howard    July 22, 2014

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” —Paul Rand

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An Ode to the Square

by Brittany Robertson    July 21, 2014

A simple but profound idea, this geometric shape can be traced throughout the landscape of design history, and is being reintroduced in many ways today.

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Principles a Brand Should Live By

by Brian Nelson    July 18, 2014

“Good design is as lit­tle design as possible.”

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Remembering Rockwell

by Jason Orme    July 17, 2014

No matter the matter, he invites us to look at the world from different angles.

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