This is not an art gallery

Posted by Dustin Britt on February 3, 2012 Share

Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.

Image from @cubagallery

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"Couldn't have said it better myself. I have had this conversation with many clients and non-clients. Our work is supposed to be more objective than subjective."

- Joseph Szala

New Work: NTMA

Posted by Alvin Diec on February 2, 2012 Share

While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.

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"Great work with NTMA. I would really like to see the same thing happen with NIST/MEP (National Institute of Standards and Technology/Manufacturing Extension Partnership) they could really use a..."

- Jake Bartholomew

Timeless Branding vs Transient Branding

Posted by Craig Johnson on February 1, 2012 Share

The Carolina Panthers recently announced an update to their main brand mark and logotype.

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"Hey guys - saw this and thought of y'all. Five year old describes brandmarks! <3 Your friends at Culture Connect. http://www.youtube.com/watch?v=N4t3-__3MA0"

- Caitlin O'Donnell

Social Media Judo

Posted by Blake Howard on January 31, 2012 Share

Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective.

Image by Stephen Hunton

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"That's awesome how fast the service was. By the way how did you get your twitter to look like a message?"

- Stacey

Zoom in / Zoom out

Posted by John Bowles on January 30, 2012 Share

The importance of designing at 3x and 1x.

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"Ah yes. "Context + focus" makes all the difference. It's fundamental to all information design. For example: http://mbostock.github.com/protovis/ex/zoom.html"

- James Lytle

The Smell of Decline

Posted by Dustin Britt on January 27, 2012 Share

I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.

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A Letter to the Post Office

Posted by Jason on January 26, 2012 Share

May I suggest a few things...

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"I agree with you, Jason. But unlike UPS and Fedex, USPS has to deal with providing a service that is accessible. This means having locations all over the country, and..."

- Alvin Diec

Courageous Decisions

Posted by Craig Johnson on January 25, 2012 Share

One of the most important roles of a leader is to make courageous decisions.

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"We had that flag before Luxembourg :)"

- Craig Johnson

Innovation, Transformation, Art?

Posted by Staci on January 24, 2012 Share

Call it what you want but innovation doesn’t have to be dead.

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Just A Painting

Posted by John Bowles on January 23, 2012 Share

Can you really appreciate the Sistine Chapel from a photo?

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"the sistine ceiling is something like 62 metres from where you view it. its almost impossible to make out what the early frescoes are of!!! you are an idiot!!!"

- baldasare castiglione