Leadership Atlanta Rebrand

Leadership Atlanta is the largest and longest running program of its kind in the country, and we've had the privilege of walking their leadership team through the rebrand process.

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Posted by: Craig Johnson on March 12th, 2010

Fewer, Better

There's a video store just a few miles from work and home called Videodrome. A tiny shop, it can't quite compete with Blockbuster (who now can't compete with Netflix). But it doesn't try to.

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Posted by: Alvin Diec on March 11th, 2010

Swift School

Introducing the all new Swift School!

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Posted by: John Bowles on March 10th, 2010

Accidental Joy

I drive a scooter. Almost every day for the last two years - unless its below 22 degrees, icey, or a downpour - I'm riding on two wheels. For the first 3 months I loved it. Loved parking on sidewalks, paying $5 to fill up my tank, scooting past traffic jams. You can cheat a lot of road rules on a scooter. But after two winters & two wipe outs, the love has faded fast. I now see a different side to my scooter rides. No trunk, gearing-up, helmet head, exposure to the elements, no Interstates - all of these things had just about gotten on my last nerve. And then my muffler fell off.

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Posted by: Dustin Britt on March 9th, 2010

Guest Post: What two days looks like.

Hello again! Daniel Cole here again with another guest post on the Matchstic Blog. Early last week, my colleague Craig Johnson introduced to me an interesting program called Mouse Path. What makes it so interesting is that it records mouse movements and then produces a visual outline of those movements. Resulting in stunning images such as this:

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Posted by: Blake Howard on March 8th, 2010

Understanding

My wife and I traveled to Europe a little over a year ago. I do not speak French, but nonetheless, in some quasi-attempt to respect French culture and language I tried to engage the locals in French first...even if only to ask if they spoke any English. I ventured a bit too far into the language one night while trying to order dinner at a local cafe. Speaking to the waiter with a weird combo of French & English, I later found myself being served two full plates of food - two entrees for just me - by a very confused looking restaurant staff.

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Posted by: Dustin Britt on March 5th, 2010

Linchpin

We like to pick a book out every couple months to read as a group here. It serves as a nice platform to start conversation about new ideas and how they might apply to what we do. We're currently about half way through with Linchpin, the new book from author Seth Godin. The basic premise is this: How to be remarkable. That is, the future is in ideas -- the ones who will succeed are the visionaries. Those who create the kind of value that can't always be measured by numbers. The Jobses, the Dylans, the Bransons.

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Posted by: Alvin Diec on March 4th, 2010

Entrepreneur Organization

This year we've had the privilege of working with the Atlanta chapter of Entrepreneur Organization (EO). EO is a dynamic, global network of more than 7,000 business owners in 38 countries and is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and enriched personal lives.

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Posted by: Craig Johnson on March 3rd, 2010

Apples to Alligators- Thinking about your personal brand

We live in a branded world. Our world is full of swooshes, stripes, ovals, apples, and alligators (and even little tiny horses running wild on our shirts). And while many think that brands are for large corporations, like GE, Apple, Target and Starbucks, the ultimate brand that everyone’s after is YOU.

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Posted by: Blake Howard on March 2nd, 2010

Drainspotting

Came across these the other day. They're manhole covers in Japan.

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Posted by: John Bowles on March 1st, 2010