Like the Mall

Posted by John Bowles on May 21, 2012 Share

Should Facebook be a mall, department store, brand store, food court or just the floors in between?

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Not Buying The Pitch

Posted by Jonathan Lawrence on May 18, 2012 Share

What message is "The Pitch" sending to the next generation of clients and industry professionals?

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"Well said! And, from a clients perspective, the pitch process on the show is self-defeating. Our brand is worth more than a flashy battle of egos. Thanks for championing the..."

- Jay Holden

On the House Wrap-Up: Beltline Bike Shop

Posted by Alana on May 17, 2012 Share

I am proud to finally announce the completion of Matchstic's 2011 On The House recipient, the Beltline Bike Shop.

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"and that video is a great opener and introduction to the problem and the solution."

- Eric Beatty

New Matchstic T-shirts!

Posted by Craig Johnson on May 16, 2012 Share

When all else fails, just design a cool t-shirt.

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"I hope to be swinging by for one of these! Awesome work Alana! #scadgradsrock"

- Ayrïd Chandler

Following The Rules

Posted by Blake Howard on May 15, 2012 Share

What is the real purpose of Brand Standards? What's the metric for a good set of branding rules or a bad set? More interestingly, are rules even really needed?

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Prose to Poetry

Posted by John Bowles on May 14, 2012 Share

“To design is to transform prose into poetry."

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Fashion Sense

Posted by Jonathan Lawrence on May 11, 2012 Share

"Intuition is the greatest output of trust in a strong team." - Angela Ahrendts

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Brand Loyalty: Aldi shows us consumers are trading it in

Posted by Becky on May 10, 2012 Share

Brand Loyalty is often its fiercest in the consumer sector in the household brands of food and housewares. But the new-to-the-US grocery retailer Aldi gives household brands a run for their money, inviting consumers to trade in loyalty to specific product brands for a new loyalty: to their brand and store.

 

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"Great post.

I've always had weird mixed emotions on Aldi.

I think, like you, I've come to love the restraints their store has and have begun to see them as a strength..."

- Matt Bunk

Brand as a Reflection

Posted by Craig Johnson on May 9, 2012 Share

Your brand isn't merely what you say it is or even what everyone else says it is. It's a reflection of all parties involved.

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"Great thoughts Dave. I believe the weight of each of these categories can vary based on each business. I believe that a brand is a whole as well..."

- Craig Johnson

Customer Scoreboard

Posted by Blake Howard on May 8, 2012 Share

In last month's Creative Mornings Dwain Cox spoke about the power of simply listening and being helpful, something most designers need to hear and something BRANDS need to live out.

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