Questioning the Virtues of Testing

by Blake Howard    July 22, 2014

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” —Paul Rand

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An Ode to the Square

by Brittany Robertson    July 21, 2014

A simple but profound idea, this geometric shape can be traced throughout the landscape of design history, and is being reintroduced in many ways today.

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Principles a Brand Should Live By

by Brian Nelson    July 18, 2014

“Good design is as lit­tle design as possible.”

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Remembering Rockwell

by Jason Orme    July 17, 2014

No matter the matter, he invites us to look at the world from different angles.

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Delta: An Enduring Identity

by Craig Johnson    July 16, 2014

One brand that has kept it's same basic shape for almost 86 years.

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Good Business

by Blake Howard    July 15, 2014

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” — Paul Rand.

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From Caves to Space

by Mackenzie Brookshire    July 14, 2014

Why do we draw things?

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Trying To Be Cool

by Jonathan Lawrence    July 11, 2014

Everything I needed to know about branding I learned in high school.

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Raise the Bar

by Brittany Robertson    July 10, 2014

If you don’t have the opportunity to start an entirely new category with your brand, consider upping the ante.

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Exceptional + Unique

by Craig Johnson    July 9, 2014

Defining and sticking to your unique element.

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