Every year two things are almost certain: Some crazy person or people group predicts Armageddon and some person (perhaps crazy) claims to have the secret Coca-Cola recipe.
"Great article! And it goes without saying that the introduction of double stuffed Oreos has been a determent the original magical cream to cookie ratio. Double stuffed is a metaphor..."
For those of us who interact with our brands day in and day out, the consistency often urged to us can feel confined, maybe even boring. Is there even a point to it all?
"This is so good Becky! So many internal teams like to do what they please, without thinking about the bigger picture. No matter who you are, or what you do,..."
1 Comment See all
"I think Nathan is a great name. I have always liked it. ;-)"
- Nathan Bird