The Smell of Decline

Posted by Dustin Britt on January 27, 2012 Share

I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.

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A Letter to the Post Office

Posted by Jason on January 26, 2012 Share

May I suggest a few things...

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"I agree with you, Jason. But unlike UPS and Fedex, USPS has to deal with providing a service that is accessible. This means having locations all over the country, and..."

- Alvin Diec

Courageous Decisions

Posted by Craig Johnson on January 25, 2012 Share

One of the most important roles of a leader is to make courageous decisions.

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"We had that flag before Luxembourg :)"

- Craig Johnson

Innovation, Transformation, Art?

Posted by Staci on January 24, 2012 Share

Call it what you want but innovation doesn’t have to be dead.

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Just A Painting

Posted by John Bowles on January 23, 2012 Share

Can you really appreciate the Sistine Chapel from a photo?

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"Not sure if you have seen this, but http://www.vatican.va/various/cappelle/sistina_vr/index.html but it definitely picks up where traditional photography leaves off but there is just no substitute."

- Bryan Condra

A Premium Customer Experience

Posted by Becky on January 20, 2012 Share

Over the Christmas holiday, my family and I traveled to Walt Disney World to celebrate the season and experience the magic. It had been over 8 years since I last visited, but the Disney experience was every bit as magical as I remembered.

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Hold Steady

Posted by Alvin Diec on January 19, 2012 Share

In the midst of the constant change of today, there’s something nice about witnessing a truly timeless mark.

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"It is so great to see Americans interested in American cars again! I've been loving the Ford commercials lately where they have that lo-fi old "Have you driven a Ford..."

- C_Rocka

The Naming of Macintosh

Posted by Craig Johnson on January 18, 2012 Share

Great brand names, while likable, also fit a number of important criteria in order to be great.

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"Great article–thanks for sharing!"

- Matt

Ten Questions with Jonathan

Posted by Alana on January 17, 2012 Share

Meet Jonathan Lawrence, the newest member of the Matchstic family. A native to Jacksonville, Florida, Jonathan brings with him an eye for simplicity, an obsession with typography, and a partiality to sweet tea.

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"Jonny Law's got it going on! Love his work!"

- David Moore

Street Fashion

Posted by John Bowles on January 16, 2012 Share

If you've ever wondered what it looks like to fall in love with your job, watch this.

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"Oh yeah. Express yourself."

- Pattie Acevedo