Brand Development Atlanta, GA

In business your brand is everything. It’s critical to convey an attractive, unique, and relevant story of your value proposition. When your brand speaks to your customers, is it delivering the right message?

Matchstic is a brand development firm located in Atlanta, GA, with a love for igniting passionate brands. We operate at the intersection of art and commerce, delivering the essential, tangible aspects of an organization’s identity.

Our process begins with a brand audit. During this phase we determine existing brand equity by evaluating current perceptions - both inside and outside of your organization. Additionally, we explore what your competitors are saying about their brand. Understanding your current brand position is the key to crafting the future of your brand.

Brand strategy and positioning determines the desired perception you want for your brand. An individual’s perception of your brand cannot be controlled, but it can be influenced. During this process a brand’s value proposition, positioning statement, core purpose, and brand attributes are created, defined and refined. The result is a comprehensive Brand Brief which serves as the road map for further brand development and communication.

What’s in a name? Well everything! So we specialize in company, service and product naming. We examine the target audience, brand message and vision of your brand as well as your competitor’s names. We brainstorm hundreds of candidates and then methodically eliminate each one until we find the one name that will create brand success.

These disciplines come together as the foundation for creating the brand identity, or the visual look and feel of the brand. Fundamental to consumer recognition, it is the simplest expression of the business - its purpose, reputation and value proposition. From logo and tagline, to brand standards, your brand identity communicates the message of your organization to your customer base.

See what our brand development architects can do for your image. Contact Matchstic today.

Matchstic
437 Memorial Dr SE Unit A7
Atlanta, GA 30312