Brand Consulting Atlanta, GA

What is your brand saying about your organization? Does it convey your intended message? In business, your brand is everything  - when your customers are ready to make a choice, does your brand speak to them?

Matchstic is an Atlanta GA based brand consulting firm with a love for igniting passionate brands. Our brand architects can evaluate the equity of an existing brand through our proven brand audit process. From internal and external perceptions to competitor brand comparisons, it’s important to understand the current landscape of your brand.

Our brand strategy and positioning services define the desired perception you want from your brand. This helps us determine a brand’s value proposition, and develop a positioning statement, core purpose and brand attributes. The result is a comprehensive "brand brief" which serves as the foundation for further brand development.

Matchstic’s product and service naming service constitutes one of the most critical pieces of brand development. By examining the target audience, brand message, vision of the brand and competitive names, we develop hundreds of candidates for consideration. From there we methodically scrutinize and filter each name based on pre-determined qualities to find the perfect fit for your product, service or organization.

Ultimately these services support the creation of a brand identity or brand mark, the visual representation of the organization’s message. In the form of a logo or tagline, this is the simplest expression of business purpose, values and reputation. Additionally, we create the brand standards or "style guide" which dictates the look and feel of the brand across all communication mediums.

Matchstic understands that brand perception drives customer behavior. When customers grasp the true value of your organization, they take action through a purchase decision. Make sure your brand tells the whole story. Contact us to find out what we can do for you.

Matchstic
437 Memorial Dr SE Unit A7
Atlanta, GA 30312