On the House
2009 - SWIFT SCHOOL
“We believe potential is more powerful than dyslexia.”
We believe in making a difference in the city we call home. Atlanta has a vast array of noteworthy organizations primed for a movement of incredible feats, but like a fuel doused pile of tender they simply need a flame. Thus, On The House, Matchstic's annual pro-bono campaign giving one deserving non-profit an entire brand makeover, was inspired.
For years the desire to give back lived in a reactionary mode responding to several heart-felt stories with several short-lived solutions, resulting in little significance for the organization. As a branding firm, we evangelize the power of focus, and decided it was time to practice what we preach. On The House is the strategy of saying several "no's" in order to say one really big "yes" and radically transform one deserving organization per year.
