Oh Microsoft, what big type you have!
The Search for Authenticity
Cradle to Cradle
Compromise or Flaw?
Brand Mystery
Then: my life before Matchstic
Born in sunny Los Angeles. Moved to even sunnier Orlando. Attended Catholic school for all but two grades. Graduated with a BSBA in Computer and Information Sciences from the University of Florida. It was a great beginning, but I soon discovered that I should’ve done graphic design instead. So I packed my bags and headed to Atlanta to take a crash course at the Portfolio Center...
Now: my life at Matchstic
...four years later and in pursuit of design nirvana, I ended up at Matchstic. A free t-shirt and homemade postcards sealed the deal.
Test: lessons in branding
A brand is like a cake. To build a good, lasting brand, you need to start with quality ingredients. Design is the icing on top.
Read: recommended reading
Cormac McCarthy's Border Trilogy (All the Pretty Horses, The Crossing, Cities of the Plain): brilliantly raw tales of the Southwest that will make you re-read pages if only because of the irregular writing and lack of punctuation.
Crush: my favorite brand
Newman's Own makes simple, high-quality food products that are surprisingly affordable. Founded in 1982 by the legendary Paul Newman, the company donates 100% of sales profits to charity. What's not to love?
Trophy: a recent accomplishment
I recently had the pleasure of working with Jazzoo Atlanta, doing all of their design this past summer. It was a great feeling to contribute alongside the many amazing volunteers that made the event's inaugural year possible. Jazzoo is an annual benefit for Zoo Atlanta, with all the proceeds in 2008 going towards rebuilding the reptile and amphibian exhibit.
Bite: first food that comes to mind when I think of Matchstic
Coffee. Wakes you up and makes you all warm and fuzzy inside.
Life: my world
Music, small concerts, cold beer, cold weather, farmers markets, eating, staying inside the perimeter, croissants, coffee, Oliver (cat), Cooper (dog), Buford Highway, organizing my iTunes, movies without special effects, Lucky Strike, bonfires, spicy food, old cars, driving around, screen printing posters, traveling.